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Zach Paul
Fractional CMO for DTC Brands | Co-Founder at biz-aide.ai
About
With 15+ years of experience spanning brand-side, agency, and consulting roles, I bring a unique perspective to scaling DTC businesses. I partner with emerging and established brands to identify key growth levers and create customized roadmaps aligned with your goals.
Career Highlights
- Scaled multiple DTC brands from $1M to $10M+ in annual revenue
- Co-founded biz-aide.ai, an AI-powered business advisory platform
Experience
Industries Served
Company Stages
Past Roles
Founder & Fractional CMO
zp/dtc
2020 - Present
Co-Founder
biz-aide.ai
2023 - Present
Core Competencies
Operations & Analytics
Brand & Creative
Demand Generation & Acquisition
Revenue & Retention
Client Reviews
4.6
2 reviews
100% would hire again
David Park
Founder, Versa Home Goods
Challenge
We needed someone who could lead our marketing team through a rebrand while keeping growth metrics on track. Previous agencies couldn't balance both.
What they did
Led the rebrand from positioning through launch, managed our 4-person marketing team, and maintained our paid acquisition program throughout the transition.
Outcome
Rebrand launched on time, retention improved 22%, and we maintained our growth rate throughout a period that usually causes a dip. Team loved working with him.
Sarah Mitchell
CEO, GlowUp Skincare
Challenge
We were burning through ad spend with no clear attribution. Our CAC was climbing every quarter and we had no idea which channels were actually driving profitable growth.
What they did
Zach rebuilt our entire attribution framework, consolidated our channel strategy to focus on the top 3 performers, and implemented a testing cadence that let us scale winners quickly.
Outcome
CAC dropped 35% in 4 months. We went from $80K to $200K monthly revenue while maintaining profitability. His attribution model is still the backbone of our marketing decisions.